Bloomingdale’s 2024 Shop in Shop
Atlanta Fashion Week (ATLFW),
Step into the heart of Atlanta as we take you behind the scenes of JAI LYLE’s unforgettable 2024 pop-up experience at Bloomingdale’s, in celebration of Black History Month. In collaboration with Atlanta Fashion Week (ATLFW), this event was more than just a fashion moment — it was a cultural celebration honoring Black creativity, heritage, and power in fashion.Held in the iconic Bloomingdale’s Lenox Square, the pop-up featured exclusive JAI LYLE MCMLXXXII pieces that reflect our brand’s legacy of luxury and storytelling. This event wasn’t just about fashion — it was about giving flowers to those who are redefining the industry.
We proudly honored Tocarra Jones, a standout fromAmerica’s Next Top Model, who’s become a fierce advocate for body positivity and self-love. Her journey continues to inspire the next generation to embrace their beauty — unapologetically.
We also recognized Angela Watts, founder of Atlanta Fashion Week, for her groundbreaking work as a community trailblazer. Her vision has carved out space for Atlanta’s creative voices and elevated Southern fashion to the global stage.
WATCH. CELEBRATE. ELEVATE.
From the runway to real life, this pop-up was a true celebration of style, substance, and Black excellence. Tap in to relive the energy, meet the faces behind the movement, and see how JAI LYLE continues to shape culture — one story at a time.
