Atlanta Fashion Week (ATLFW),
Bloomingdale’s 2025 Shop in Shop
ATLANTA, GA, 10/27/2025 -Atlanta Fashion Week (ATLFW) is proud to announce JAI LYLE MCMLXXXII as the newest installation in its retail incubator program, presented in partnership with Bloomingdale’s. The exclusive retail experience—located inside Bloomingdale’s Lenox Square in Buckhead—will run from October 27, 2025, through January 25, 2026, spotlighting JAI LYLE’s luxury collections and celebrating the brand’s 5-Year Anniversary.
This announcement follows JAI LYLE’s acclaimed runway debut during Atlanta Fashion Week 2025, held on Saturday, October 4, where the brand unveiled three signature collections—Hankins Park, Love Supreme, and Timeless JAI LYLE. The presentation captivated ATLFW audiences with a refined mix of elevated athleisure, fall sweater staples, and statement outerwear, underscoring JAI LYLE’s commitment to craftsmanship, storytelling, and style with substance.
As the newest participant in the ATLFW x Bloomingdales Retail Incubator, JAI LYLE joins a select group of designers gaining access to real-world retail exposure, strategic partnerships, and direct-to-consumer opportunities through Bloomingdale’s. The retail incubator embodies ATLFW’s and Bloomingdale’s mission to drive Atlanta’s rise as a global fashion hub by connecting emerging designers to sustainable business models and global retail networks.
WATCH. CELEBRATE. ELEVATE.
“Our Retail Incubator program bridges the gap between emerging and established fashion talent by connecting designers with world-class retail partners,” said Angela Watts, Founder of Atlanta Fashion Week and RAGTRADE ATLANTA. “Jai Lyle represents the creativity, confidence, and cultural depth that define the next generation of fashion leaders.”
“As we mark five years of JAI LYLE MCMLXXXII, we honor the vision that inspired our inception—a vision rooted in legacy, excellence, and the transformative power of style,” said Jai Lyle, Designer and Founder. “Our installation inside Bloomingdale’s is more than a milestone—it’s a symbol that our stories, our craftsmanship, and our culture belong at the highest levels of fashion.”
The JAI LYLE 5-Year Brand Anniversary Luxury Shopping Experience will took place on Saturday, November 8, 2025, from 12 PM to 5 PM at Bloomingdale’s Lenox Square, featuring the designer in person and key Atlanta’s leading style influencers. Guests will enjoy champagne, signature accessories, live music, and exclusive pre-order opportunities throughout the day.
